Targeted Telco Bill Reactivation Campaign (Wallet ID: 615075eb1f72370f78a74b1e)
Campaign Period
26 September 2021 until 31 October 2021
Eligibility
-
includes users that have paid telco bills, but have not done so in last 45 days or more. This was a targeted campaign.
Campaign Mechanics
Prefunded RM5 into their wallets, but require min. RM70 spend on participating telco bills to enjoy the RM5 discount/prefund.
We ran a targeted pre-fund campaign over the weekend (wallet id: 615075eb1f72370f78a74b1e), targeting lapsed telco bill users with the objective of reactivating them back into the use case. The pre-fund amount was RM5, and applicable transactions via the Boost app is listed below:
- Celcom (Home)
- Celcom (Postpaid)
- Digi (Postpaid)
- Maxis (Postpaid & Home)
- RedOne (Postpaid)
- unifi (unifi Mobile, unifi Home, Streamyx, Voice and RIBS)
- XOX (Postpaid)
- Yes (Postpaid)
We will however make the following changes, in which we will remove “Celcom (Home)” and exclude all of unifi except for “unifi mobile postpaid”, therefore the revised list is as follows:
- Celcom (Postpaid)
- Digi (Postpaid)
- Maxis (Postpaid & Home)
- RedOne (Postpaid)
- unifi (unifi Mobile postpaid)
- XOX (Postpaid)
- Yes (Postpaid)